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An increasing amount of shoppers these days are on the lookout for discounts, deals and special offers from their favorite stores. Actually, many shoppers say that a store’s coupon and discount offerings play a major role in their decision about whether or not to return. Many stores are responding to shoppers’ desires to save money by creating new and creative ways to keep customers coming back again and again.

Some of the most successful stores have incorporated point-of-sale (POS) products into their checkout system as way to create more return customers. In fact, this is possibly the easiest and most cost-efficient way for stores to create a marketing campaign that is customized to each shopper. In most cases, POS products are used to make custom receipts for each customer. This makes it possible for every customer to receive coupons which will entice them to come back again. Unlike newspaper cut-outs or emailed print-out coupons, the coupons on the back of the receipt require no extra action on the part of the customer. When they already have the coupons they need for their next trip as they leave the store, customers are more likely to come back and buy more products.

More stores are now installing POS paper to provide customized coupons deals to their customers at check out. The POS system is usually connected to a cash register in the check-out lane. Following the transaction, the printer creates custom POS paper coupons that are printed out along with the receipt. Every time, a customer will receive coupons that are related to their purchases from that trip. For example, a customer may receive a coupon for $1 off the same brand of paper towels that they purchased in the store that day. The cashier hands the freshly printed POS paper coupons to the customer at the same time they hand over the receipt. This has created a dramatic increase in the number of return customers who decide to come back based on the guarantee of discounted items that are of interest to them.