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Forget the marketing cliches – you don’t necessarily need millions of dollars, Lady Gaga, Dwyane Wade, music video-style graphics or placement in the prime time programming shift. Yes, product placement can be done much easier and cheaper than that.
It’s not necessarily to spend millions on business promotion. Having the right amount of savvy to seal the deal is more important. Some of the world’s finest marketing specialists have some ideas on helping you maximize a small budget.
A Strong Press Release Helps

There are times when news reporters would do anything for a good story. Keep it short and sweet and your press release can attract the news people much easier. Be honest and connect your news item with real-life events like a new service of your business. Your idea must have a means to the end, so don’t focus on trying to make people laugh. Ask other people, like family or friends, what they think would be newsworthy about your product or service. Also, you cannot talk marketing without talking research. By surveying your customers about certain ideas, you can gather valuable information. Find out what makes them stick to your service or product.

Think Differently

Attract media interest by cooking up an event. A good idea would be to try breaking a record, say, creating the world’s largest sushi roll, then advertising it with creative and playful language.

Put Your Mug On The Card!

If you wish to develop a good, personal relationship with your target market, try putting your photo on your business card. This will give people an idea about who’s the person behind the name on the card.

Print Positive Comments

Be aggressive – don’t just thank your customer after he or she praises your product or service – have him or her write a testimonial letter! Once you’ve solicited a commendation, include it in your promo package.

Borrow An Article

You should be aware of things that your customers like, and if you see a nice article they can relate to, forward it to them with a special note. Not only do you increase the bond between business and customer, you also associate yourself with the person who had written the article you are borrowing.

Spend Money Wisely By Thinking Out Of The Box

Use your brains, and not the depth of your pockets, to get ahead of your competitors. Start with the simple things, like buying billboard ads every other month. Note that billboards do not often get replaced on off months, so you’re getting much-needed exposure for free! Since out of the box thinking is best as a business model rather than anything else, try other strategies like giving customers something they can’t find with the competition.

“Old School” Strategies Can Be Helpful

There are many old-fashioned business strategies that still work to this present day, like holding a charity event or sponsoring a little league team’s uniforms. This wouldn’t hurt your business, and will in fact help it by making your name prominent.

About the author: Michael Stewart is a prolific writer and currently publishes Internet Marketing Forum and IM Forum sites.